Another fast-food giant has joined a growing number of fast-food restaurants trying to reduce the unhealthy options on their menus. Yes, you read correctly and if you are wondering how a fast-food restaurant can do “healthy” just think of soda!
Even though fries and a burger are still an option, Burger King has removed calorie-laden soft drinks from its kids’ menu boards and they are no longer merchandised as part of Burger King Kids Meals. In an emailed statement to USA Today, the president of Burger King North America, Alex Macedo, said that the change was made “as part of our ongoing effort to offer our guests options that match lifestyle needs“.
Though a customer can still specially request a soda and receive it, Burger King will only list apple juice, skim milk, and low-fat chocolate milk on its menus and in its marketing materials.
This move follows similar announced moves in recent months by McDonald’s and Wendy’s which had already dropped soda as an option from its children’s meals, and other chains like Panera, Subway, and Chipotle have similar policies.
Leading the pressure for the change was the consumer advocacy group Center for Science in the Public Interest, which says it has pushed Burger King for almost two years for the menu changes. Sugary soft drinks are a top source of calories in children’s diets and can contribute to obesity.
According to Margo Wootan, the director of nutrition policy for the group this move “will help children eat better now, as soda is the leading source of calories in children’s diets. It also helps to set kids on a path toward healthier eating in the future, with fewer kids becoming conditioned to think that soda should be a part of every eating out occasion.”
Fast-food chains are feeling the pressure to do their part to help fight childhood obesity. When fighting childhood obesity, however, it is important to look at several different areas. Children need to eat a healthy diet so that they can get the nutrition they need. They also need to exercise on a regular basis.